"OK, a good point. We enter into such an agreement and hope that the author or director possesses the skills or style to carry off his or her half of the bargain. But my question here is whether or not we can safely qualify the Bond films as "cult" hits. To me, a cult hit specifies an extremely specific and unique artistic instant. An individual book, say, or a single film. Can a franchise . . . albeit a successful one . . . qualify for cult status?
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